Mass Email

Emma is the central mass email tool used at GW. Emma offers a modern interface with a range of features including:

  • Easy drag and drop layouts
  • A/B testing to evaluate which emails are most effective
  • A mobile app to monitor live metrics
  • An image library for quick access to graphics
  • Out-of-the-box GW-themed templates

Mass Email Account Request Form Emma Login Request an InfoMail

Additional information can be found on the Online Strategy website

Resources

GW Emma Terms of Service

GW Emma Training Recording
Emma Training Resources
Transition from WhatCounts/Publicaster to Emma