Mass Email

As of July 2017, Emma is the central mass email tool used at GW. Emma is replacing the previous system, WhatCounts Publicaster, and offers a modern interface with a range of features including:

  • Easy drag and drop layouts
  • A/B testing to evaluate which emails are most effective
  • A mobile app to monitor live metrics
  • An image library for quick access to graphics
  • Out-of-the-box GW-themed templates

Mass Email Account Request Form Emma Login Request an InfoMail

Additional information can be found on the Online Strategy website

Resources

GW Emma Training Recording
Emma Training Resources
Transition from WhatCounts/Publicaster to Emma

Mass Email At A Glance

Eligibility

Faculty and staff

Requirements

For access, complete the Mass Email Account Request Form

Resources

GW Emma Training Recording
Emma Training Resources

Support

Contact the IT Support Center at ithelp@gwu.edu