Mass Email Transition to Emma

emailThe Division of Information Technology (IT), along with GW partners, have selected a new service provider for GW’s mass email account. Beginning in July 2017, GW will use Emma for its mass emailing needs, including InfoMail.


  • Easy drag and drop layouts
  • A/B testing to evaluate which emails are most effective
  • A mobile app to monitor live metrics,
  • An image library for quick access to graphics.
  • Out-of-the-box GW-themed templates


Import Mailing Lists

  1. If you currently have mailing lists set up in WhatCounts/Publicaster, upload these lists to Emma prior to July 31, 2017.
    • Watch Emma 101 Video Importing Your List:
    • Information on how to export your mailing list from WhatCounts/Publicaster
    • Mailing lists in WhatCounts/Publicaster will NOT be automatically migrated to Emma. Please use addresses (as opposed to or in all uploaded mailing lists.
    • InfoMail segmentation lists from Banner (including “Entire University”, “Faculty/Staff”, “Student List”, etc.) will be automatically migrated into Emma 

WhatCounts/Publicaster will no longer be available as of July 31, 2017. 

If you currently have a WhatCounts/Publicaster account, you will receive an email from the Division of IT to access your Emma account.

  • The subject line will read: Setting up your new email marketing account
  • The email will be from: [email protected] via

emma email